Marketing

AWARD-WINNING
SOLUTIONS THAT WORK

Our multi-faceted approach to loyalty marketing—sending more than 400 fully customized direct mail and emails, eight sleek magazines, and several targeted publications promoting exclusive offers and bonus amenity packages—keeps your good name in front of clients all year long and inspires them to rely on your services. For maximum effect, our promotions are often packaged around a theme, such as Luxury, Honeymoon & Destination Wedding and more.

ENGAGEMENT MARKETING

Send personalized, targeted offers from leading suppliers to your clients all year long for free! This program is strictly permission based, so you control what offers are sent to which clients. Choose from 50+ suppliers, including Royal Caribbean, Globus, Celebrity Cruises, Viking Cruises, Funjet Vacations and more.

DIRECT MAIL
100+ Opportunities Annually

  • Personalized with your agency’s name, logo, phone and message
  • Promotes exclusive offers from today’s top suppliers
  • Target clients based on past travel history and demographic data
  • Your agency is always the only call-to-action

CONSUMER EMAIL
300+ Opportunities Annually

  • Your agency is the sole call-to-action
  • Personalized with your agency’s name, logo and phone
  • Clicks through to personalized Leaders Edge website
  • Track each email to see which clients opened

PERSONALIZED TO YOUR AGENCY
Rollover the image below to see where your agency customization could go.

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SOCIAL MEDIA STUDIO

Social Media should be an important part of your marketing strategy. Our Social Media Studio offers the tools to help you create successful campaigns that inspire clients and prospects to book their travel with a travel advisor. These tools will allow you to grow your social reach, generate leads and raise brand awareness via Facebook, X (Twitter), Instagram, TikTok, LinkedIn and YouTube, ultimately driving leads and bookings to you. You will be on your way to creating successful campaigns with our Social Media Studio tools, including:

  • Social Share Pro – Manage all your social channels in this easy-to-use tool and smart-phone app, which includes high-impact videos, posts, reels, stories and more that can post automatically to your social channels with the ability to customize before posting.
  • Social Share – Search for and share promotions and blog content on your social channels with a few simple clicks
  • Social Media Content Calendar – Keep on track with our calendar full of timely premade posts for promotions, travel advocacy, holidays, destinations, and more
  • How-To Guides & Toolkits – Become a social media expert with many resources on all things social
  • Extensive Training Opportunities – Keep up to date in the social media space with monthly Social Snacks webinars, Newsletters and extensive on-demand training
PROFESSIONAL PUBLICATIONS

Inspire your clients to contact you for their next vacation with professionally-designed publications. Each magazine seamlessly blends original content with engaging promotions, which are often focused around a theme for maximum effect.

luxurytravel-2024

LUXURY TRAVEL

  • 60+ page luxury-focused publication
  • Editorial focused on curated experiences over price points
  • Mailed to affluent and sophisticated travelers
  • Includes larger-than-life imagery and bold headlines
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BUCKET LIST VACATIONS

  • 60+ page publication highlighting once-in-a-lifetime vacation packages
  • Mailed to adventure travelers and couples
  • Includes detailed itineraries from top suppliers
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VIP CRUISE COLLECTION

  • Multi-supplier publication
  • Editorial focused on sailings during wave season
  • Mailed directly to consumers with past cruising histories
  • Features exclusive itineraries from Travel Leaders Network’s proprietary cruise programs
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POSTCARDS

  • 70+ page custom travel magazine published quarterly
  • Editorial features focused on popular destinations and unique experiences
  • Mailed directly to your most affluent travelers
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DESTINATION BLISS

  • 80+ page magazine with editorial to inspire couples to plan destination weddings and honeymoons
  • Mailed to engaged couples
  • Features resort spotlights, travel agent insights, destination spotlights, updated advice and style guides
ARTIFICIAL INTELLIGENCE (AI)

While human expertise in travel planning remains essential, Toby AI revolutionizes how travel advisors work by helping them streamline tasks, create compelling marketing materials and boost agency efficiency, freeing time to focus on client relationships. TLN is the only organization in the marketplace with an AI partnership featuring a product built by and for Travel Advisors.

TLN’s partnership with Toby AI provides our advisors with an unparalleled advantage that differentiates them in the marketplace. With Toby AI, TLN advisors can:

  • Craft itineraries
  • Draft a new bio for Agent Profiler, TLN’s award-winning lead generation tool
  • Write client correspondence
  • Curate engaging social media posts
  • And more!

TLN members can also access DALL-E, the ChatGPT tool that generates amazing images and videos that adhere to the user’s text-based prompts.