The stats are clear: 95% of leisure travelers research online and 85% admit that social media influences their travel plans. To reach these potential clients where they are the most, Travel Leaders offers a wide and effective range of digital marketing solutions.

Our dedicated team of digital marketing and social media specialists ensures that the value of your brand and your latest offers are effectively communicated to potential customers 24/7. We make it easy for travelers to discover and connect with travel advisors whether they’re on mobile devices, tablets or desktops, with each transaction just a few clicks away.

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TRAVELLEADERS.COM

TravelLeaders.com connect new customers with the world’s largest online travel advisor marketplace. We drive thousands of unique visitors to our website daily through:

SEO
SEO drives qualified consumers to the site and to our member travel advisors’ Agent Profiles.

LANDING PAGES
Preferred Supplier promotion pages are featured within the Travel Specials section of the website.

BLOG ARTICLES
TravelBetter blog section offers experiential content for consumers.

12,500

ADVISORS DISPLAYING
ON TRAVELLEADERS.COM

4.9-5

AVERAGE CONSUMER RATING
BY PAST CUSTOMERS

99.23%

RECOMMENDED BY
PAST CUSTOMERS

90,000+

PUBLISHED REVIEWS
ON TRAVELLEADERS.COM

AGENT PROFILER

  • 12,500+ travel advisor profiles on TravelLeaders.com allow travelers to select a travel advisor from a full range of travel specialties, destinations and other search options
  • Matches consumers with travel advisors who specialize in your product, brand, destination or consumer interest
  • Assigns leads based on performance — how quickly agents respond to leads, their close rate and if they sell your product;  agents who perform best are elevated to Super Agent status to be listed higher in search results
  • Preferred Supplier certifications and destination partner specialties featured on travel advisor profiles
  • Over 300,000 qualified leads delivered to advisors annually

ONLINE ACQUISITION

We ensure your promotions and content capture the attention of highly targeted consumers and guide them to expert travel advisors who know your product inside and out. With custom organic social media content, highly targeted paid digital tactics  and our team of performance-based marketing experts, you can trust that your campaigns will get the exposure needed every step of the way.

Online acquisition promotions are:

  • Viewed by 500,000+ consumers on Social Media
  • Linked to Agent Profiler, TravelLeaders.com and Leaders Edge websites
  • Network-wide Social Sharing and scheduling
  • Linked to the new Social Share Pro tool


PERFORMANCE-BASED MARKETING

Our performance-based marketing team utilizes past-purchase information to identify target audiences unique to your brand and product, curates content to capture future clientele across social and digital channels and guides them down the path of working with a travel advisor to book your product.

  • Highly targeted digital advertising across channels proven to convert
  • Thoughtful combination of your brand’s message tied in with Travel Advisor value propositioning
  • Weekly optimization for your digital campaigns to ensure your images, messaging and targeting are converting consumers to call and email a travel advisor

NEW! SOCIAL SHARE PRO

Supercharge your reach on social media with our NEW Social Share Pro program! We’ll amplify your message through the social media accounts of our network of travel advisors and local travel agencies, ensuring your offers, promotions and announcements reach their clients and local communities in real time.  Our team of social media experts will create custom content through a subscription-based service that’s scheduled on behalf of advisors, direct to their business social channels. In addition, we can boost this content to ensure that your message is reaching new and current consumers and connecting them directly with their local travel advisor. Social Share Pro ensures that your products, offers, special announcements and message gets in front of Travel Leaders Network advisors clients and local communities quickly.

Don’t miss this opportunity to amplify your brand’s product offerings on behalf of advisors across their Facebook, Instagram, LinkedIn and Twitter utilizing reels and short-form video, original content, graphics and more. Your investment in one of our online campaign options below gives you access to Social Share Pro.

  • Subscription-based content published on behalf of advisors and agencies
  • Amplify your message across Travel Leaders Network advisor community
  • Content can be boosted to ensure it reaches targeted audiences of new and existing clientele
  • Connects consumers directly with their local travel advisors and agencies
Device Frame
Campaign Components
Social Only Campaign
Full Acquisition Campaign
NEW! Social Share Pro
NEW! Social Share Pro
NEW! Social Share Pro
Paid & Organic Social Media Marketing
Paid & Organic Social Media Marketing
Paid & Organic Social Media Marketing
Network-Wide Social Share
Network-Wide Social Share
Network-Wide Social Share
Leaders Edge Website Product Page
Leaders Edge Website Product Page
Leaders Edge Website Product Page
Agent Profiler Banner Ads
Agent Profiler Banner Ads
Agent Profiler Banner Ads
TravelLeaders.com Blog Page
TravelLeaders.com Blog Page
TravelLeaders.com Blog Page
TravelLeaders.com Promotion Page
TravelLeaders.com Promotion Page
TravelLeaders.com Promotion Page
Additional Paid Digital Tactics
Additional Paid Digital Tactics
Additional Paid Digital Tactics

AGENT PROFILER BANNER ADS

Over 2 million consumers a year visit TravelLeaders.com to search for expert travel agents. Influence these prospects who are active in their buying journey by inserting your branded message in the Agent Profiler search results pages. Consumers searching for an advisor on TravelLeaders.com are highly qualified prospects. They’ve already identified they want an agent for a particular vacation.

Your display ad will appear among qualified agents who meet expertise attributes of the customer’s search. Increase your exposure, build brand awareness and put your brand message in front of a highly targeted active consideration audience.

COMPONENTS
  • Can be targeted based on destination (Italy, Mexico, Alaska, etc.) or Interest (river cruise, all-inclusive, honeymoon, etc.)
  • Will be featured on any searches for your brand
  • Will click through to your promotion or Spotlight landing page on TravelLeaders.com
  • Traffic to ad comes via organic search results
  • Recommended using in combination with a Spotlight or tactical offer page
SPECIFICATIONS
  • Frequency: Monthly (up to 60 days of exposure)
  • Distribution: Varies by search terms
  • Targeting: Choose from hundreds of destinations and dozens of interests
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SPOTLIGHT & SPOTLIGHT PLUS PAGES

Highlight your brand through a dedicated consumer-facing page on TravelLeaders.com. The Supplier Spotlight page and Spotlight Plus page are great ways to enhance your tactical consumer campaigns throughout the year by giving you more exposure to showcase your brand’s products and benefits through images, copy, videos and more. Spotlight pages are featured within the Travel Inspiration section of the website.

The Supplier Spotlight page and Spotlight Plus page can be customized to fit your brand’s needs. Consult your account manager and our Travel Leaders Network creative team to create custom content. With an established Spotlight page, the opportunities are endless to create and customize customer acquisition campaigns throughout the year, all with the ability to connect to your tactical promotion landing pages created through your Engagement campaigns and your TravelBetter blog content.

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    Phone
    Campaign Components
    Spotlight Page
    Spotlight Plus Level 1
    Spotlight Plus Level 2
    Pages with rich media content, including images, videos and copy
    Pages with rich media content, including images, videos and copy
    Pages with rich media content, including images, videos and copy
    Pages with rich media content, including images, videos and copy
    Interactive content such as quizzes or slideshows
    Interactive content such as quizzes or slideshows
    Interactive content such as quizzes or slideshows
    Interactive content such as quizzes or slideshows
    Blog articles on TravelLeaders.com
    Blog articles on TravelLeaders.com
    Blog articles on TravelLeaders.com
    Blog articles on TravelLeaders.com
    Vanity URL on TravelLeaders.com
    Vanity URL on TravelLeaders.com
    Vanity URL on TravelLeaders.com
    Vanity URL on TravelLeaders.com
    Pick travel advisors highlighted on the "featured agent" section within your brand page
    Pick travel advisors highlighted on the "featured agent" section within your brand page
    Pick travel advisors highlighted on the "featured agent" section within your brand page
    Pick travel advisors highlighted on the "featured agent" section within your brand page
    Customized list of featured travel advisors
    Customized list of featured travel advisors
    Customized list of featured travel advisors
    Customized list of featured travel advisors
    Annual exposure on TravelLeaders.com
    Annual exposure on TravelLeaders.com
    Annual exposure on TravelLeaders.com
    Annual exposure on TravelLeaders.com
    Option to add monthly online acquisition campaigns with paid traffic driving
    Option to add monthly online acquisition campaigns with paid traffic driving
    Option to add monthly online acquisition campaigns with paid traffic driving
    Option to add monthly online acquisition campaigns with paid traffic driving

    Traveler’s Showcase Campaigns

    How do we reach Travel Leaders Network’s vast network of advisors to ensure they know your product and can sell it to their clients in a meaningful and impactful way? Let us create a showcase full of content to educate our advisors and consumers through unique content gathered by our in-house staff or advisors. We’ve developed these campaign concepts to be customized to your unique product as a way to help give all our advisors and customers first-hand experience of what your product is really like.

    Our campaigns provide more leads and value:

    • Lower the cost per result in Paid Social campaigns by up to 44%
    • Double the lead volume on Online Acquisition campaigns associated with your brand
    • Short-form videos created across Instagram Reels, TikTok and YouTube Shorts generate 2x the impressions and engagement compared to supplier stock video and image content

    A few examples that we’ve executed already are below.  These options are available or we can create a custom campaign for you.

    IMMERSIVE VACATION CONTENT CREATION

    • Travel Leaders Network builds new unique content (can include videos, social media short-form videos, blog posts, training tools, Facebook live sessions and more) utilizing staff, advisor or supplier content to showcase the traveler experience
    • Can support an in-destination FAM, inaugural sailing or property opening
    • Content can be B2B or B2C focused

    GETAWAY GLIMPSE

    • Travel Leaders Network uses B2B tools to educate advisors on collecting content, capitalizes on advisor experiences and leverages member experiences to train and educate fellow members
    • Supports advisors, TLN executives traveling to experience the product, not necessarily on a formal supplier-hosted trip
    • Content is B2B focused

    Holland America Email

    HOW DOES THE TRAVELER’S SHOWCASE CAMPAIGN WORK?

    • STEP 1

      Contact your marketing account manager to discuss your company goals and needs to showcase your product.

    • STEP 2

      Our team will put together a customized plan based on your needs and budget.

    • STEP 3

      Let our experts gather content and build a professional campaign highlighting your product.

    CONTACT YOUR TRAVEL LEADERS NETWORK ACCOUNT MANAGER TO CUSTOMIZE YOUR PLAN